The seventh season of the Consumer Choice Awards Africa (CCAA) has officially been launched in Dar es Salaam, marking yet another milestone in recognising excellence in consumer satisfaction across the continent.

According to Dr. Diana Laizer, the Founder and Director of the awards, the initiative is held annually and is uniquely driven by public opinion and consumer votes ensuring that the voice of the consumer remains at the heart of brand recognition.

“CCAA is a platform that gives the consumer a voice a chance to highlight which brands truly stand out in terms of quality,” said Dr. Laizer. “It’s all about amplifying consumer feedback to inspire better services and products.”

As part of the launch event, a thought-provoking panel discussion was held to explore the quality of goods and services available in the market today. Speakers addressed how businesses are prioritizing standards in their production and service delivery, and how this impacts overall consumer trust.

With a growing commitment to excellence, the CCAA continues to shine a spotlight on the brands and individuals who consistently deliver value, trust, and quality to consumers across Africa.

Stay tuned for updates, nominee announcements, and how to participate in the voting process.